Product Labels and Label Printing


Due to continuous growth of production volumes and consumer markets label printing technologies have been intensively establishing over the last decades. Having a hard time to attract customer attention manufacturers carefully style distinctive product labels for recently produced and existing items.

Product labels are basically pieces of paper, plastic, fabric or other material including textual or graphic info about a product. Item labels inform the customers of the nature of an item defining product and producer information, production and expiration dates, active ingredients, consumer support info and other information which the maker deems appropriate and essential to provide. Product labels have a set of important functions and serve for:

Product recognition

which includes item details and brand name identity aspects, such as colors, font styles, logos, and so on;

Packing or sealing of an item

Specific item labels types, e.g. shrink sleeve labels used for bottles, serve a double function providing details and a protective seal for additional safety;

Publicity and market promotion

Item labels can boost or reduce item popularity. That is why item labels are thoroughly developed to suit the target market.

Evidence of a product credibility

Elaborate and hi-tech product labels including holographic images, barcodes, DataDot technologies and other graphic, chemical and optical components make sure defense against replicas;

Regulative compliance

Apart from optional qualities there is a variety of official requirements embeded in relation to item labels by suitable laws and guidelines inning accordance with the kind of product. Hence, inning accordance with general practice, food product labels must include accurate information on the country of origin, producer, ingredients, nutritive residential or commercial properties, production date and service life of an item.

Label printing technologies differ according to identify design, colors, materials, needed output along with offered budget. The following printing techniques are commonly used for label printing:

Offset printing (lithography)-- a traditional top quality and relatively economical label printing method typically utilized for a big-volume production in which images are moved from metal or polymer plates to rubber blankets and then to the printed surface area. The lengthy set-up process makes balanced out label printing technique unsuitable for rush orders;

Digital printing-- a label printing technique analogous to offset printing where electrostatic rollers are utilized instead of printing plates. Unlike balanced out printing digital label printing technique is used for short-run and rapidly changing orders;

Flexographic printing - a flexible label printing option for fast printing, ideal for a large spectrum of materials and characterized with a high runnability particularly in case of big strong locations. Flexography ends up being extremely cost-efficient when used in mass production;

Gravure printing-- a special high-speed label printing approach for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut according to the needed dimensions. Gravure printing enables unique printing effects such as metallic elements. This label printing technique is identified with an exceptional quality however can just be financially feasible if utilized for high-volume production due to high cost of printing cylinders;

Silk-screen printing - a label printing approach enabling to produce tactile texturized images;

Relief printing-- a printing approach enabling a detailed elaboration of images, great for creation of brilliant vibrant and sharp images.

Label products and product labels printing approaches depend significantly on the nature of items, order volume and set spending plan. The existing variety of printing indicates allows finding the very best worth for money option.