Product Labels and Label Printing


Due to continuous development of production volumes and consumer markets label printing innovations have been intensively establishing over the last years. Struggling to bring in client attention producers meticulously design eye-catching item labels for recently produced and existing goods.

Item labels are essentially papers, plastic, fabric or other product containing textual or graphic info about an item. Item labels inform the clients of the nature of an item defining item and maker information, production and expiration dates, ingredients, consumer assistance details and any other information which the maker deems appropriate and essential to offer. Product labels have a set of essential functions and serve for:

Item recognition

which includes product info and brand name identity components, such as colors, font styles, logo designs, and so on;

Packing or sealing of an item

Particular product labels types, e.g. diminish sleeve labels utilized for bottles, serve a double purpose providing details and a protective seal for additional security;

Promotion and market promotion

Item labels can increase or decrease product popularity. That is why item labels are carefully designed to match the target market.

Proof of an item authenticity

Elaborate and hi-tech product labels consisting of holographic images, barcodes, DataDot innovations and other graphic, chemical and optical components guarantee protection versus replicas;

Regulatory compliance

Apart from optional characteristics there is a number of main requirements set in relation to product labels by suitable laws and regulations according to the kind of item. Hence, according to general practice, food product labels must include accurate information on the country of origin, manufacturer, ingredients, nutritious homes, production date and service life of an item.

Label printing innovations vary inning accordance with identify style, colors, materials, needed output as well as readily available budget. The following printing approaches are commonly used for label printing:

Balanced out printing (lithography)-- a traditional high-quality and reasonably economical label printing method frequently utilized for a big-volume production where images are transferred from metal or polymer plates to rubber blankets and then to the printed surface. The lengthy set-up process makes balanced out label printing technique inappropriate for rush orders;

Digital printing-- a label printing method analogous to offset printing where electrostatic rollers are used instead of printing plates. Unlike balanced out printing digital label printing approach is used for short-run and rapidly altering orders;

Flexographic printing - a versatile label printing option for fast printing, appropriate for a wide spectrum of products and defined with a high runnability especially in case of big solid locations. Flexography becomes very cost-efficient when applied in mass production;

Gravure printing-- a distinct high-speed label printing technique for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut inning accordance with the required measurements. Gravure printing enables distinct printing effects such as metallic elements. This label printing technique is defined with an exceptional quality but can just be financially possible if utilized for high-volume production due to high expense of printing cylinders;

Silk-screen printing - a label printing method allowing to develop tactile texturized images;

Relief printing-- a printing technique permitting a detailed elaboration of images, great for creation of intense colorful and sharp photos.

Label products and item labels printing approaches depend greatly on the nature of items, order volume and set budget plan. The existing variety of printing implies permits discovering the very best value for cash option.